The Entrepreneurship major combines a comprehensive business administration core with specialized entrepreneurship training. The business core covers key areas such as accounting, finance, economics, management, marketing, business law, and strategic management. The entrepreneurship core builds on this foundation with courses in web design, data analytics, corporate and social entrepreneurship, and accounting software, along with practical experience through the Enactus program. Students also choose an elective in digital marketing, promotion management, or marketing research to tailor their learning. This program prepares graduates to launch and manage innovative business ventures in a competitive global market.
Entrepreneurship Program Outcomes:
Upon completion of the departmental course of study, the entrepreneurship graduate will be able to:
- Develop and demonstrate a personal philosophy that integrated Christian principles with ethical business conduct.
- Communicate effectively using appropriate methods and tools.
- Demonstrate critical thinking skills and competencies in business content areas.
- Effectively use technology to enhance business processes and presentation.
- Demonstrate awareness, understanding, and, as appropriate, mastery of management and leadership theories and skills.
- Be prepared with the knowledge and skills necessary to enter or advance in a career in the field of business and/or pursue further education.
- Understand the principles of entrepreneurship and apply them to assess the viability of organizations, new organization proposals and opportunities within existing organizations through a written business plan.
Senior Comprehensive Exams
All Business majors must take the Peregrine exam, a national standardized test, administered to all students majoring in the ACBSP accredited program in the Fall semester of their senior year. All tests must be passed satisfactorily the first time or the specific area(s) of deficiency must be made up before graduation in consultation with the members of the School of Business and Digital Media faculty.
