MGMT 4813 - Corporate And Social Entrepreneurship I

Credit Hours: 3

The road to successful entrepreneurship begins with this course designed to teach the key skills and approaches to evaluate and create a successful corporate or social entrepreneurship opportunity or bring innovation into an existing organization. Students will progress through different methods for developing ideas, complete a feasibility study, perform market research, assess their management style and need, explore resources available to them and work through case studies. There is a strong focus on project-based learning and application.

Prerequisite: ACCT 2803 or ACCT 4102, and MKTG 2303.
Offered: Fall.
Modality: In-Person