MKTG 4103 - International Marketing

Credit Hours: 3

This course identifies the key elements of international marketing or exchange as the ability to recognize foreign business opportunities, to interpret the external and uncontrollable marketing environments, and to develop an understanding of how a firm’s resources match the requirements for a profitable marketing exchange.

Prerequisite: MKTG 2303 and MGMT 2303.
Modality: In-Person