MKTG 2303 - Principles Of Marketing

Credit Hours: 3

An introductory marketing course examining the foundational aspects of marketing including the marketing concept, marketing strategy, marketing research, consumer behavior, segmentation and targeting, the marketing mix and marketing ethics. The course covers the history and evolution of the field and the key foundational concepts, as well as modern principles and thier applications.

Offered: Fall, Spring, Summer
Modality: In-Person