Marketing, BA

Outcomes:

Upon completion of the departmental course of study, the marketing graduate will be able to:

1. Develop and demonstrate a personal philosophy that integrated Christian principles with ethical business conduct.
2. Communicate effectively using appropriate methods and tools.
3. Demonstrate critical thinking skills and competencies in business content areas.
4. Effectively use technology to enhance business processes and presentation.
5. Demonstrate awareness, understanding, and, as appropriate, mastery of management and leadership theories and skills.
6. Be prepared with the knowledge and skills necessary to enter or advance in a career in the field of business and/or pursue further education.
7. Understand how to implement a marketing orientation that focuses on identifying consumer needs and satisfying them with effective marketing strategies.