MKTG 4803 - Marketing Research

Credit Hours: 3

Evaluates the role of marketing research in marketing management. Included are the uses of research in defining, analyzing and resolving marketing problems. Consideration given to research procedures, sources of data, and management’s use of information for decision-making.

Prerequisite: MKTG 2303 and MGMT 3903, MATH 3703, or MATH 2503.
Offered: Spring.
Modality: In-Person