Digital Communication, BA

Digital Communication is a joint program between the Department of Arts and Humanities and the School of Business. The curriculum includes courses that reflect both business information and practices as well as communication and related fields. Students will select a track within the major and will be assigned an advisor based on the track of interest. 

Outcomes:

1. Messages - Create, deliver, and evaluate strategic messages in oral, written, and digital form across diverse settings, platforms, and audiences.
2. Digital competency - Demonstrate digital competencies and proficiency with professional software including video editing, basic animation and imaging, web development and design, and web advertising and analytics.
3. Integration - Communicate and integrate ideas in today’s digitized world by combining theory with practical communication, graphic design, web/mobile programming, and marketing skills.
4. Internship - Successfully complete an internship in the field of communication.